When you’re talking about your offer, your Ideal Client needs 3 things from you. These are
known as The Critical 3:
✓ To know that you understand her very specific problems
✓ To demonstrate that you’re the expert at solving these problems
✓ To show evidence that you’ve helped others (or yourself) get the results she wants
In order for her to move towards saying YES to working with you, your Ideal Client needs to hear
these 3 things frequently – often multiple times and in multiple ways!
Keep reading in the resource guide below…
| The Critical 3 – What Your Ideal Client MUST Hear From You |
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