Storytelling is a powerful way to connect with your Ideal Client. It makes your message more precise and compelling and encourages her to think about how this applies to her own life.
Your story of how you overcome your struggles, and why the twists and turns along the way is NEVER boring to your Ideal Clients.
Here’s why:
• We want to see where your story matches ours, so we know you ‘get’ us
• We want to see that you too were once a beginner and that you struggled with what we are
– and now you’re not (so there’s hope for us!)
• We’re all nosey and like to know other peoples behind the scenes and secrets!
So, share, share and share again! Pull back the curtain and be vulnerable … it’s what makes you memorable, relatable and relational
You don’t need to share every single bit of your story. Choose the elements that would most resonate with your Ideal Client, or that you feel are important for her to hear.
People connect with you when you openly and vulnerably share your journey, including your mistakes and the messy ‘hot mess’ moments.
Embrace your imperfect past and share it with your community – this is actually what your Ideal Client is craving in her lonely moments of struggle.
Keep reading in the resource guide below…
| Sharing Your Story |
#yourstory #inthehole